“Divina: Every Colour Is Divine” — Ads We Didn’t Skip
Ad: “Divina: Every Colour Is Divine,” Kvadrat
Why: There’s nothing worse than a site that forces you to watch a video (with sound) before revealing any content or navigation. This one was intriguing enough that I didn’t immediately navigate away. Interesting product shots, pretty colors, cool music, guy with a chainsaw … wait, what?
Will I buy what they’re selling?: What exactly are they selling? Some sort of textile-based decorating philosophy? I had to follow three different external links to find a purchasable product — a range of complicated area rugs. Call for pricing.
However, watching the video did convince me that Kvadrat makes innovative textiles of exceptional quality, which I could never, ever afford.
— Pamela (@plynn)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more