A Cowboy’s Boot: Teasing out the story in post
Contributor Brad Stuckel of Plainsight Pictures has always loved the aesthetic at the Alberta Boots facility. With machines dating back to the early 1900s, it has a cool, vintage vibe. Brad wanted to capture that, along with the craftsmanship that goes into making cowboy boots.
So he and editor Kyle Sanborn loaded up the RED EPIC and spent a day shooting. On set, their goal was to record the precision and meticulousness of the process. So a lot of their focus was on the men’s deadly serious expressions as they cut, molded, hammered, and stitched a hide of leather into a cowboy boot.
Post-production is where the story got teased out. “Post is about telling a story and taking the audience’s eyes to where they subliminally want to look at that moment,” explains Brad. “It’s where you bring out the emotion captured through the lens.” In the edit, they used the men’s expressions to convey this is more than an assembly line, drawing a parallel between the bootsmiths and their equipment — both finely honed for the task.
Colorwise, Brad and Kyle went for a desaturated effect and embraced the facility’s earthy tones, to give the film a more rustic feel. They toyed with the idea of adding film grain to the footage to play up the old school feel but decided against that in favor of digital’s crisp, modern look. They didn’t want the film to feel that vintage.
When it came to pacing, they established a “chain-gang” kind of rhythm — steady and methodical. Kyle explains, “We wanted to give the story a gradual uplifting sense, so the audience walks away with a feeling of achievement.” The result is a cinematic portrayal of a little-known craft.
Footage from A Cowboy’s Boot is available starting at $50 per clip, exclusively from Dissolve.
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more