The world’s largest emoji — on the world’s largest video wall
A few months ago we made a movie from Dissolve clips called Emoji Among Us, featuring emoji characters scaled up and edited into scenes of daily life. It caught the attention of the curators of the world’s largest video wall, The Big Picture, a joint project by the Suntec Convention & Exhibition Centre in Singapore, and electronics giant LG.
Combining 664 Full HD LED screens, The Big Picture boasts 84 times the resolution of Full HD, or 21 times that of Ultra-HD resolution … it’s three storeys high and 60 meters [197 feet] wide. And it’s officially the world’s largest video wall, according to Guinness.
By showing our video on their wall, The Big Picture is likely setting another record: the largest that emoji have ever been displayed on a screen:
We particularly like this Inception-esque scene of an emojified escalator being displayed beside the actual escalator.
Thanks to the good people at Suntec Singapore for asking to use our showreel.
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
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Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
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