From filmmaker to stock footage evangelist
George Georgeadis has always loved films, both watching and making them. As an 8-year-old, he shot a stop-motion short with his toys and then a horror with his friends, where they all got offed by a serial killer (played by his mother). He grew up to run two video production companies before joining Dissolve as the product manager. Now, in addition to shooting his own stuff, he works with our contributors, helping them build their own footage collections.
George recently talked to Jeremiah Karpowicz of Pro Video Coalition, discussing his journey from being a filmmaker who wanted nothing to do with stock footage to a stock footage evangelist. In this Q&A, he talks about planning ahead with equipment, striking that elusive commercial-creative balance, and how having a stock collection can be both creatively and financially rewarding.
Gen Z – Your New Target Audience
Generation Z is taking over the world with their TikTok videos and VSCO filters. This demographic continues to grow in stature and influence which is changing the way marketers have to think in regards to their campaigns. How To Identify Gen Z Gen Z is commonly identified as the generation of people born between 1996-2010. […] Read more
How To Keep Your Brand Feeling Fresh Online
There’s no question that the last thing you want is to have a stale brand that is one dimensional. The reality is that you want to maintain a fresh brand that offers much more to your audience than just a product. After all, you want to ensure that your brand is always keeping customers engaged. […] Read more
Meet Kamren from KS Films
Kamren Sexton is the filmmaker behind KS Films, an exclusive footage collection on Dissolve. He uses inspiration from his daily life and his various expeditions to create incredible and meaningful footage. We asked Kamren a few questions to learn more about his filmmaking background and to find out what motivates him to keep creating. What […] Read more