Dissolve featured on Canada’s national business news show
As a digital media startup in a city that’s been hit hard by the downturn in the energy market, Dissolve was recently featured on The Exchange, a business news show produced by Canada’s national broadcaster. It was part of “Beyond Oil,” a five-part series profiling Alberta businesses that have nothing to do with oil and gas, in a region dominated by the industry.
President Patrick Lor spoke to Bruce Sellery about Dissolve, the local media sector, the effects of the economic downturn, and the role of irreverence in Dissolve’s marketing.
The Origin of Alight Films
Alight Films is the culmination of two incredible artists, Mia and Chris, who have a passion for all things in the filmmaking and photography realm. Their footage and photo collections feature many dark, mysterious, and obscure tones which is rare to see in stock. We chatted with the two creatives to learn more about them […] Read more
Gen Z – Your New Target Audience
Generation Z is taking over the world with their TikTok videos and VSCO filters. This demographic continues to grow in stature and influence which is changing the way marketers have to think in regards to their campaigns. How To Identify Gen Z Gen Z is commonly identified as the generation of people born between 1996-2010. […] Read more
How To Keep Your Brand Feeling Fresh Online
There’s no question that the last thing you want is to have a stale brand that is one dimensional. The reality is that you want to maintain a fresh brand that offers much more to your audience than just a product. After all, you want to ensure that your brand is always keeping customers engaged. […] Read more