Dissolve featured on Canada’s national business news show

As a digital media startup in a city that’s been hit hard by the downturn in the energy market, Dissolve was recently featured on The Exchange, a business news show produced by Canada’s national broadcaster. It was part of “Beyond Oil,” a five-part series profiling Alberta businesses that have nothing to do with oil and gas, in a region dominated by the industry.
President Patrick Lor spoke to Bruce Sellery about Dissolve, the local media sector, the effects of the economic downturn, and the role of irreverence in Dissolve’s marketing.