Social media cheat sheet for video specs

Tired of tracking down video specs for each social media channel? So were we. Here are the pertinent video specs for our most-used channels.








Length 240 minutes max. 120 seconds max. 140 seconds max. No restriction, based on your weekly upload limit Up to 15 minutes by default; to upload longer videos, you must verify your account
Maximum file size 4 GB 4 GB 512 GB 500 MB to unlimited per week, depending on membership level 128 GB
Minimum resolution 600 x 315 (landscape) / 600 x 600 (square)/ 600 x 750 (vertical) 600 x 315 (landscape) / 600 x 600 (square) / 600 x 750 (vertical) 32 x 32 640 x 480 320 x 240
Aspect ratio 9:16 to 16:9 Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3 1.91:1 (landscape) / 1:1 (square) / 4:5 (vertical) 1:2.39 to 2.39:1 Vimeo does its best to accommodate any aspect ratio, but no guarantees 16:9
Codec H.264 H.264 H.264 H.264 recommended but accepts most major codecs H.264
Container MP4 or MOV ideally but others are accepted MP4 ideally MP4 and MOV (mobile), MP4 (web) MP4, MOV, WMV, AVI, FLV, and others MP4
Maximum frames 30 fps 30 fps 40 fps 60 fps (upload content in same frame rate it was recorded in) Common rates include 24, 25, 30, 48, 50, 60 fps (upload content in same frame rate it was recorded in)
More details Facebook Video Views Instagram Video Views Videos on Twitter Video Compression Guidelines Recommended Upload Encoding Settings


Download a PDF of the cheat sheet

Posted by Joe Mak

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