Making a branded video? Answer these questions first.
As video becomes the new corporate calling card, companies are jumping on that bandwagon — for better or, often, for worse. Just as the first generation of websites in the ’90s typically left much to be desired, so too are many branded videos now.
Don’t be that video.
In this article for Reel SEO, CEO Patrick Lor runs through seven questions you should ask (and answer) that will help articulate and shape a powerful branded video.
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more