“The Moment” — Ads We Didn’t Skip
Ad: The Moment by CIBC Run for the Cure
Agency: Cundari, Toronto
Why: The emotional rollercoaster. That score (composed by Todor Kobakov) got to me right away. Then it was the emotion — this spot is heavy with it — emphasized by the focus on details. The husband rubbing his wife’s arm, the doctor rifling the papers, touching the X-rays. And then … the twist. Well, that was the end of me.
Will I buy what they’re selling?: I didn’t donate, but I shared it with my social networks through my tears. Maybe one of my friends did.
— Lori (@lburwash)
Meet Guy Bauer
Guy Bauer is the protagonist behind Guy Bauer Productions: a Chicago-based studio — and Dissolve contributor — that dedicates its days to producing branded content, brand anthems, mini-documentaries, and commercials. We asked Guy to share some insight about his work, his gear, and his philosophy. What’s your favourite kind of work? What’s your favourite thing […] Read more
How to create a Doodle Dissolve transition with RoughAnimator
We challenged ourselves to find a way to use color to transition between two totally different clips. By connecting the clips with doodles, the end result is a powerful and playful visual. By drawing on the actual video with a pencil the transition became all about the creative approach to the connection – resulting […] Read more
7 Filmmaking Trends We Spotted at Sundance 2019
Our Art Director Sara Jean Hughes shares some filmmaking trends she spotted at the 2019 Sundance Film Festival last week. Films About Adolescence After Eighth Grade swept awards season following its Sundance debut in 2018, there were many films this year that chronicled the nature of growing up. These included Big Time Adolescence, Share, […] Read more