The Brief: Vimeo announces upcoming video marketing tools, and Twitter moves to 140-second videos

TL;DR

New video marketing tools coming to Vimeo for businesses. Now available on Twitter and coming soon to Vine: 140-second videos.

Coming soon: Vimeo Business

Vimeo is building video marketing tools for business. With Vimeo Business, brands will be able to:

• Connect with content creators
• Add team members and use review tools
• Share videos via a 4K Ultra HD player
• Generate leads with email marketing tools
• Connect with Vimeo’s global audience
• Get in-depth analytics

This is welcome news for any filmmaker or content creator that wants to get in front of a broader audience.

No specific timeline on when these new video marketing tools will be made available to users, but you can sign up to get a free 14-day trial.

Source:  Vimeo, June 22, 2016

Video Tweets now up to 140 seconds long, coming soon to Vine

Twitter now allows videos up to 140 seconds long, or 2 minutes and 10 seconds.

Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL

— Twitter Video (@video) June 21, 2016

This move coincides with Twitter’s revelation that video Tweets increased by over 50% since early 2016.

On Vine, the new time limit will be available for a small group of creators.

Source: Twitter, June 21, 2016; Vine, June 21, 2016