The Brief: Vimeo announces upcoming video marketing tools, and Twitter moves to 140-second videos
New video marketing tools coming to Vimeo for businesses. Now available on Twitter and coming soon to Vine: 140-second videos.
Coming soon: Vimeo Business
Vimeo is building video marketing tools for business. With Vimeo Business, brands will be able to:
- Connect with content creators
- Add team members and use review tools
- Share videos via a 4K Ultra HD player
- Generate leads with email marketing tools
- Connect with Vimeo’s global audience
- Get in-depth analytics
This is welcome news for any filmmaker or content creator that wants to get in front of a broader audience.
No specific timeline on when these new video marketing tools will be made available to users, but you can sign up to get a free 14-day trial.
Source: Vimeo, June 22, 2016
Video Tweets now up to 140 seconds long, coming soon to Vine
Twitter now allows videos up to 140 seconds long, or 2 minutes and 10 seconds.
Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL
— Twitter Video (@video) June 21, 2016
This move coincides with Twitter’s revelation that video Tweets increased by over 50% since early 2016.
On Vine, the new time limit will be available for a small group of creators.