The Brief: Instagram Business Tools, premium pre-roll on Twitter, videos in Facebook comments
Instagram Business Tools are coming soon, new tools to run pre-roll ads before premium content on Twitter, and video comments now available in Facebook.
Coming soon: New Instagram Business Tools
Instagram recently unveiled Instagram Business Tools:
- Business profiles are free.
- A contact button will allow viewers to call, text, or email, as well as get directions.
- Get insights into the popularity of posts and demographics of followers.
- Turn posts into ads within the app, target specific audiences or allow Instagram to suggest targeting, run, and schedule ads.
Business profiles will be available “in the coming months” for use in the United States, Australia, and New Zealand.
Growing a business on Instagram with @woolandthegang:
Source: Instagram, June 2, 2016
Now available: New automation tools for premium pre-roll on Twitter
Twitter allows advertisers to run pre-roll ads on video content from such top sports, TV, and digital publishers as FOX Sports, Dick Clark Productions, and MTV. This makes it easier to sponsor videos on Twitter.
Pre-rolls on premium content are available through four ad partners:
Source: Twitter, June 2, 2016
Videos in Facebook comments
Users now have the ability to upload a video into comments as replies to posts by people and Pages, as well as within groups and events.
The Cisco Visual Networking Index recently forecasted that by 2020, internet video traffic will represent 82% of all consumer internet traffic.
Source: Facebook, June 9, 2016
The Vintage Look: How Content Creators Are Taking Us Back In Time
In with the old and out with the new. Whether it’s vintage fashion, rustic culinary creations, or classic soundtracks, this generation is reminiscing on the past. We’ve now seen this trend make its way into the media industry and it has become more apparent than ever. Shooting On Film One way that vintage footage and […] Read more
Shoots We Love from Dissolve Filmmaker™
Shooting stock is an art like no other. Our Dissolve Filmmakers take stock to another level as they shoot experiences that you can’t find anywhere else. Have a look at some of our favorite shoots available exclusively at Dissolve. Beekeeper – Shot by Max Monty for Dissolve Filmmaker This shoot shows the true beauty of […] Read more
The Travelling Creative’s Ultimate Guide to Cloud Storage Services
Hayk Saakian is an entrepreneur and a software developer. He is a passionate tech reviewer covering apps, softwares, headphones, projectors, laptops, videogame articles and other in-depth tech analysis. Being in the creative field, may it be photography or filmmaking, keeping your files at your fingertips is essential. Having remote access while you are on an […] Read more