The Brief: Instagram Business Tools, premium pre-roll on Twitter, videos in Facebook comments
Instagram Business Tools are coming soon, new tools to run pre-roll ads before premium content on Twitter, and video comments now available in Facebook.
Coming soon: New Instagram Business Tools
Instagram recently unveiled Instagram Business Tools:
- Business profiles are free.
- A contact button will allow viewers to call, text, or email, as well as get directions.
- Get insights into the popularity of posts and demographics of followers.
- Turn posts into ads within the app, target specific audiences or allow Instagram to suggest targeting, run, and schedule ads.
Business profiles will be available “in the coming months” for use in the United States, Australia, and New Zealand.
Growing a business on Instagram with @woolandthegang:
Source: Instagram, June 2, 2016
Now available: New automation tools for premium pre-roll on Twitter
Twitter allows advertisers to run pre-roll ads on video content from such top sports, TV, and digital publishers as FOX Sports, Dick Clark Productions, and MTV. This makes it easier to sponsor videos on Twitter.
Pre-rolls on premium content are available through four ad partners:
Source: Twitter, June 2, 2016
Videos in Facebook comments
Users now have the ability to upload a video into comments as replies to posts by people and Pages, as well as within groups and events.
The Cisco Visual Networking Index recently forecasted that by 2020, internet video traffic will represent 82% of all consumer internet traffic.
Source: Facebook, June 9, 2016
5 Photography Magazines We Are Reading This Summer
Bored and uninspired? Check out these must-read photography magazines that have us daydreaming about summer. There is nothing like the feeling of discovering new sources of inspiration. From the visual satisfaction that comes with viewing perfectly fitting typography, to the imagery that purposefully conveys and compliments the information provided. Is there anything not to love […] Read more
How To Write Captions For Your Photos
The caption of a photo can either enhance or spoil it. Below, we will: Find out what a good photo caption entails; Learn how to write the best description for your photo; Look at the worst ideas to describe visuals (what not to do). What is a Good Photo Caption Photo captions are a great […] Read more
Shooting Stock on your iPhone: Basic Tips for Better Photos
In this day and age, everyone and their grandmother owns a smartphone with a built-in camera. Ironically, as our devices get smaller their associated cameras only get better. Gone are the days where you need to haul around a bulky DSLR or be well-versed in all of the techniques behind aperture and ISO in order […] Read more