“Thank You, Mom | Pick Them Back Up” — Ads We Didn’t Skip
Ad: “Thank You, Mom | Pick Them Back Up” for Procter and Gamble
Agency: Wieden + Kennedy Portland
Why: I’ll admit the first few seconds I was like hmm … babies. But something told me this was going to be more than a sappy commercial for moms.
This is a reboot of P&G’s Olympic-themed commercials that ran during the London 2012 Olympics. I think I loved this because I could identify with those kids, ass to ice — it’s what growing up in Canada is. I think I also loved it because 10-year-old me dreamed of being an Olympic downhill skier and current me doesn’t want to believe that dream is dead. Mostly, people will love this because they love their moms (and dads), so that too.
Will I buy what they’re selling?: Probably, but not because of this commercial. Because I already buy so many P&G products. But this is one commercial I will happily sit through while spending every waking moment watching the Olympics this February.
— Nikki (@nikkleigh)
5 Tips for Naming your Photography or Film Business
Finding the perfect name for your photography or film business is no easy feat. It needs to be catchy enough that it is memorable and stands out from the crowd, but common enough that it can be easily understood. There is also branding to consider and ensuring your chosen name aligns with your overall image. […] Read more
Why Stock Content is Crucial in a Pandemic
Reflect, react, respond. That’s what companies have raced to do ever since the rise of the COVID-19 pandemic. According to the Interactive Bureau, 74% of media buyers, planners, and brands say that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. It is obvious that the messaging has changed, but […] Read more
The Origin of Alight Films
Alight Films is the culmination of two incredible artists, Mia and Chris, who have a passion for all things in the filmmaking and photography realm. Their footage and photo collections feature many dark, mysterious, and obscure tones which is rare to see in stock. We chatted with the two creatives to learn more about them […] Read more