“Soused” — Ads We Didn’t Skip
Ad: “Scott Walker + Sunn O))) — Soused,” 4AD Records
Agency: In-house(?) with photography by Gast Bouchet
Why? In this era of big data and NSA-level customer targeting, there’s no such thing as an esoteric or noncommercial taste. Us 40-something, aging indie-rock fans, formerly dedicated to not just hearing, but actually buying every musical obscurity ever mentioned by our heroes from dingy record bins and distant eBayers are now delivered irresistibly relevant ads like this one, directly to our distracted eyeballs. A Moondog fan gets RIYLed as readily as a Taylor Swift fan. Big data don’t care. Big data hits you in the wallet. (And just like a Taylor Swift album, this shit won’t be streaming for months.) Big data knows you’ll buy it.
But what about the ad? Sure, it’s got Scott’s ageless operatic poetry over death-metal drones, with beautifully creepy macro photography. But you know they had me at the first frame: Scott Walker + Sunn O))).
Will I buy what they’re selling? Of course! I already have.
– Jon (@ccmxl)
9 Ways You Can Repurpose a Single Piece of Content
There’s a common saying in digital marketing that ‘content is king,’ which is very accurate. However, creating content with the required consistency for your blog or social media profiles is a challenging and time-consuming task. You’ll have to research topics, keywords, and those things that your target audience wants to hear. Thankfully, you can simplify […] Read more
Partnerships to be proud of
Dissolve for a Cause first started in 2017 with the intent to support charities and nonprofits with free stock content. Over the past 3 years, Dissolve for a Cause has had the opportunity to help a variety of organizations convey heart-warming, impactful, and creative projects. Why Stock? Stock footage and photography can either fill a […] Read more
7 Ways To Motivate Your New Film Crew
The film industry is always buzzing with new crew members, actors, technicians, etc. So, why not have an effective and unique approach on how you can motivate your crew to work and create great movies? As a filmmaker, you’ll have to dig deep into yourself, and be open to exploring other professional areas. That means […] Read more