“Soused” — Ads We Didn’t Skip
Ad: “Scott Walker + Sunn O))) — Soused,” 4AD Records
Agency: In-house(?) with photography by Gast Bouchet
Why? In this era of big data and NSA-level customer targeting, there’s no such thing as an esoteric or noncommercial taste. Us 40-something, aging indie-rock fans, formerly dedicated to not just hearing, but actually buying every musical obscurity ever mentioned by our heroes from dingy record bins and distant eBayers are now delivered irresistibly relevant ads like this one, directly to our distracted eyeballs. A Moondog fan gets RIYLed as readily as a Taylor Swift fan. Big data don’t care. Big data hits you in the wallet. (And just like a Taylor Swift album, this shit won’t be streaming for months.) Big data knows you’ll buy it.
But what about the ad? Sure, it’s got Scott’s ageless operatic poetry over death-metal drones, with beautifully creepy macro photography. But you know they had me at the first frame: Scott Walker + Sunn O))).
Will I buy what they’re selling? Of course! I already have.
– Jon (@ccmxl)
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more