“SKATE” — Ads We Didn’t Skip
Ad: “SKATE,” Baker
Why: It oozed cool. First, the chill vibe of Queensway’s “St. Valentine” and the spare title frames. Then the slo-mo skater, the effects, the color grading. Yeah, cool.
Will I buy what they’re selling?: It’s too cool for a CTA, but it turns out “SKATE” is from BakersTuts, After Effects tutorials by a guy called Baker. So, as someone who feels pretty good about herself when she formats a table in Word, I won’t be subscribing to Baker’s YouTube channel. However he also offers math lessons …
– Lori (@lburwash)
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more