“SKATE” — Ads We Didn’t Skip

Ad: “SKATE,” Baker

Agency: Self

Why: It oozed cool. First, the chill vibe of Queensway’s “St. Valentine” and the spare title frames. Then the slo-mo skater, the effects, the color grading. Yeah, cool.

Will I buy what they’re selling?: It’s too cool for a CTA, but it turns out “SKATE” is from BakersTuts, After Effects tutorials by a guy called Baker. So, as someone who feels pretty good about herself when she formats a table in Word, I won’t be subscribing to Baker’s YouTube channel. However he also offers math lessons …

– Lori (@lburwash)