“Simple Urban Storage” — Ads We Didn’t Skip
Ad: “Simple Urban Storage,” Boxbee
Why: Ads don’t always need to be wildly innovative. They can simply be charming. This adorable spokesperson’s cute voice, giant almond-shaped eyes, and sincere pitch got my attention. Maybe you’d call it an explain-cute?
Will I buy what they’re selling?: Probably not. I pride myself on not having a lot of extra crap that needs storing. But if I had to temporarily downsize into a San Francisco studio apartment, I’d think of Boxbee.
— Jon (@ccmxl)
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more