“Shouldn’t every age feel beautiful?” — Ads We Didn’t Skip
Ad: “Shouldn’t every age feel beautiful?” Dove
Why? “Cutevertising.” A few cute kids into it though, I caught on: this was another lovey, empowering “We are all beautiful” Dove ad. Still, I didn’t skip, so it’s working for them … but how many sappy girl-power ads are too many?
Will I buy what they’re selling? Possibly. But if I do, it’ll likely be less about this ad and more about it being on sale. (Or because I bought another St. Ives lotion and the pump didn’t work again.)
– Nikki (@nikkleigh)
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more