“#MeetMyLove” — Ads We Didn’t Skip
Ad: “#MeetMyLove,” Addition Elle
Why? Its quietness promised something different from the usual shouty pre-rolls. There’s Michael Bernard Fitzgerald just sitting on his stool, the simple set shot in black and white. Then, one by one, people start talking about meeting their loves. It was easy to get caught up in their stories — and I still smile every time I watch this charming spot.
#MeetMyLove proves you don’t have to shout to get people’s attention. With simplicity, authenticity (they’re real couples), and a compelling story or seven, you can’t go wrong.
Will I buy what they’re selling?: #MeetMyLove is a contest. People submit their love stories, and the most-voted stories win. That’s not really my gig, but if it’s yours, you better get on it — the deadline looms. I’d totally vote for you.
— Lori (@lburwash)
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more