“Meat Feet” — Ads We Didn’t Skip
Ad: “Meat Feet” for Betabrand
Agency: Betabrand does its own advertising.
Why: Jaws-like tension in a coffee shop? I was intrigued, and figured I could spare the 19 seconds to see the outcome. However, the ad left me with a bad taste in my mouth, for the socks specifically and sandwiches in general.
Will I buy what they’re selling?: For myself, no — I’m more the plain-black-socks demographic. However, they come in this fun assorted deli three-pack and include sock insurance (genius). So I could see buying them for my teenager, a big fan of deli sammies. For me, I’ll stick with Betabrand’s .xxx site.
— Lori (@lburwash)
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more