“Make Love, Not War” — Ads We Didn’t Skip
Ad: “Make Love, Not War,” AXE
Agency: BBH, London
Why: I was instantly captivated by this dramatic approach to body spray — and the gentle ending was a charming contrast.
AXE has toned down its usual provocative, overly sexualized delivery with a tribute to love. Instead of the sexist stereotypes it’s known for, it delivers a more positive social message in this one. Way to step outside your own box, AXE … good job.
Will I buy what they’re selling?: Not a chance. I still think AXE Body Spray should be solely the domain of a sweaty high school boy just getting out of gym class or heading out on his first date.
— Chelsey (@ChelseyPatrick7)
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more