“Make Love, Not War” — Ads We Didn’t Skip
Ad: “Make Love, Not War,” AXE
Agency: BBH, London
Why: I was instantly captivated by this dramatic approach to body spray — and the gentle ending was a charming contrast.
AXE has toned down its usual provocative, overly sexualized delivery with a tribute to love. Instead of the sexist stereotypes it’s known for, it delivers a more positive social message in this one. Way to step outside your own box, AXE … good job.
Will I buy what they’re selling?: Not a chance. I still think AXE Body Spray should be solely the domain of a sweaty high school boy just getting out of gym class or heading out on his first date.
— Chelsey (@ChelseyPatrick7)
Searching for Stock: Tips From An Expert In House Researcher
Searching for stock clips and photos can be a tedious process. You can spend minutes, hours, sometimes even days looking for the perfect shot to fit your needs. It’s time for you to spend more time creating and less time searching with these tips from one of our expert in-house researchers. How To Identify Good […] Read more
Guest Post: 4 Visual Effects Tips to Add to Your Filmmaking Toolbox
Tristan Olson is the executive producer at Venture, a Video Production Company based in Denver, Colorado. Fix it in post. The term has become synonymous with the ability of the editor or post-production professional to clean up problems that arise on set. Be it cleaning up blemishes on actors or sets, fixing flubbed lines, or […] Read more
Guest Post: Are You Filmmaking on a Budget? Here’s How to Make the Most Out of Your Stock Footage
When you’re just starting out as an independent filmmaker or even a video creator, you’ll often find yourself working with a limited budget that never stretches nearly as far as you thought it was going to. This, coupled with limited access to professional video recording equipment can often lead to feeling overwhelmed and frustrated.Believe it […] Read more