“Make Love, Not War” — Ads We Didn’t Skip

Ad: “Make Love, Not War,” AXE

Agency: BBH, London

Why: I was instantly captivated by this dramatic approach to body spray — and the gentle ending was a charming contrast.

AXE has toned down its usual provocative, overly sexualized delivery with a tribute to love. Instead of the sexist stereotypes it’s known for, it delivers a more positive social message in this one. Way to step outside your own box, AXE … good job.

Will I buy what they’re selling?: Not a chance. I still think AXE Body Spray should be solely the domain of a sweaty high school boy just getting out of gym class or heading out on his first date.

— Chelsey (@ChelseyPatrick7)



Posted by Dissolve

Dissolve Premium (dissolve.com) has been the go-to for quality stock footage and photos by the world's top creative agencies and production houses. Some of the best filmmakers and stock producers from around the world are with Dissolve — our rapidly growing collection of unique, compelling footage is a testament to that. In addition to our quality stock footage and photography business, we launched Dissolve Creators (dissolve.com/creators/community). A platform for photographers, filmmakers, producers, and designers to connect and share their work as free downloadable content. We offer these creatives (amateur or pro) a bridge to our clientele, gig opportunities, networking opportunities, as well as our knowledge of the stock industry.

sidebarassetDownloadV1 (1)
sidebarassetjoinV1 (1)

Latest posts

How to Colourise Black & White Videos with Deoldify AI

Ever stumbled upon an old black and white video and wished you could see..

Read More
July 28, 2023

Exploring Midjourney's Panning Feature

Explore the ins and outs of Midjourney's latest feature, Panning, and..

Read More
July 05, 2023

Exploring Midjourney 5.2: Variation Control and Zoom Out

Dive into the latest features of Midjourney 5.2, including the innovative..

Read More
July 05, 2023

How to Generate Consistent Characters with Midjourney and InsightFace

Read More
June 30, 2023

Create clean plates using AI After Effects and Photoshop's Generative Fill

Create clean plates using Adobe After Effects and the new Photoshop Beta's..

Read More
June 26, 2023