“Labels Against Women” — Ads We Didn’t Skip
Ad: “Labels Against Women | #ShineStrong” for Pantene Philippines
Agency: BBDO Guerrero
Why: The ad was making the rounds by the time I came across it, but it would have had me at the shoes and Cyril Cabornay’s cover of “Mad World.”
It’s a nicely put-together ad that kept me engaged, with an important message for sure. But — even though I knew it was an ad from a hair products maker — the ending was an eye-roller. “Don’t let labels hold you back” … by having Pantene-great hair? I know I know, it’s larger than that, but the spot ends on a decidedly “shampoo” note, with that beautiful, healthy, strong hair bouncing off into the sun. It undermines all that’s gone before.
Will I buy what they’re selling?: I already buy one Pantene product. This won’t incite me to buy more, nor become a brand evangelist, but the brand has obviously struck a chord. It’s also created #WhipIt, a conversation about gender bias, and that ain’t so bad.
— Lori (@lburwash)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more