“Labels Against Women” — Ads We Didn’t Skip
Ad: “Labels Against Women | #ShineStrong” for Pantene Philippines
Agency: BBDO Guerrero
Why: The ad was making the rounds by the time I came across it, but it would have had me at the shoes and Cyril Cabornay’s cover of “Mad World.”
It’s a nicely put-together ad that kept me engaged, with an important message for sure. But — even though I knew it was an ad from a hair products maker — the ending was an eye-roller. “Don’t let labels hold you back” … by having Pantene-great hair? I know I know, it’s larger than that, but the spot ends on a decidedly “shampoo” note, with that beautiful, healthy, strong hair bouncing off into the sun. It undermines all that’s gone before.
Will I buy what they’re selling?: I already buy one Pantene product. This won’t incite me to buy more, nor become a brand evangelist, but the brand has obviously struck a chord. It’s also created #WhipIt, a conversation about gender bias, and that ain’t so bad.
— Lori (@lburwash)
The Travelling Creative’s Ultimate Guide to Cloud Storage Services
Hayk Saakian is an entrepreneur and a software developer. He is a passionate tech reviewer covering apps, softwares, headphones, projectors, laptops, videogame articles and other in-depth tech analysis. Being in the creative field, may it be photography or filmmaking, keeping your files at your fingertips is essential. Having remote access while you are on an […] Read more
Transform Any Photo into a Dynamic 3D Image
3D images are popular features that give depth and dimension to your projects. We’ve noticed more and more sites using this engaging tool. That’s why we looked up what you would need, what options are available, and various ways to create your own 3D images. We’ve laid out the steps for beginner, enthusiast and expert […] Read more
Filmmakers…We Have Liftoff™
Take your passion to new heights with Dissolve Liftoff™, a solution designed for busy filmmakers who want to spend more time shooting and less time working. What is Liftoff? Whether you’re from a production company that makes professional-quality films, a filmmaker who has old b-roll from commissioned work, or someone who shoots just for the […] Read more