“Kids Secretly Control a Fitness Class” — Ads We Didn’t Skip
Ad: “Kids Secretly Control a Fitness Class”— Mini-Wheats Canada
Agency: Leo Burnett
Why? Not only did I not skip this the first time, I watch it every time it pops up. It’s wonderful to see the adults transform from a skeptical WTF to delighted play. And unlike so many that lose the plot when it comes to the kicker, this spot hangs together nicely. There’s no groaner, no letdown, no gratuitous CTA. The other in the campaign — Kids Secretly Control a Speed Dating Event — is equally sweet. I’ll even forgive them for “kidult.”
Find out more about the campaign.
Will I buy what they’re selling? The frosted ones, obvs.
– Lori (@lburwash)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more