“Kids Secretly Control a Fitness Class” — Ads We Didn’t Skip

Ad: “Kids Secretly Control a Fitness Class”— Mini-Wheats Canada

Agency:  Leo Burnett

Why? Not only did I not skip this the first time, I watch it every time it pops up. It’s wonderful to see the adults transform from a skeptical WTF to delighted play. And unlike so many that lose the plot when it comes to the kicker, this spot hangs together nicely. There’s no groaner, no letdown, no gratuitous CTA. The other in the campaign — Kids Secretly Control a Speed Dating Event — is equally sweet. I’ll even forgive them for “kidult.”

Find out more about the campaign.

Will I buy what they’re selling? The frosted ones, obvs.

– Lori (@lburwash)

Latest posts

2021 Video specs cheat sheet for most used social media platforms

Information overload is a real thing. Luckily, we are here to help you..

Read More
September 23, 2021

How To Write An Eye-Catching Photographer Resume

Landing your next big photography job is no easy feat. It is important..

Read More
September 16, 2021


It’s now been over a year since the beginning of the COVID-19 pandemic,..

Read More
September 09, 2021

How to use your phone for filmmaking (5 tips)

Interested in filmmaking but don’t know where to start? Check out these..

Read More
August 31, 2021

How to shoot stock that sells (7 easy tips)

Following the COVID-19 pandemic, stock content has been highly..

Read More
August 24, 2021