“Kids Secretly Control a Fitness Class” — Ads We Didn’t Skip
Ad: “Kids Secretly Control a Fitness Class”— Mini-Wheats Canada
Agency: Leo Burnett
Why? Not only did I not skip this the first time, I watch it every time it pops up. It’s wonderful to see the adults transform from a skeptical WTF to delighted play. And unlike so many that lose the plot when it comes to the kicker, this spot hangs together nicely. There’s no groaner, no letdown, no gratuitous CTA. The other in the campaign — Kids Secretly Control a Speed Dating Event — is equally sweet. I’ll even forgive them for “kidult.”
Find out more about the campaign.
Will I buy what they’re selling? The frosted ones, obvs.
– Lori (@lburwash)
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more