Introducing Ads We Didn’t Skip
Like them or not, pre-roll ads are here to stay. And despite all the big data that goes into tailoring them for you, most of them fall flat. Ads We Didn’t Skip will highlight just that — ads we kept watching long after the Skip button appeared.
Ad: 1 Million Intense by Paco Rabanne
Agency: Irene, France
Why: That beat (by the Chemical Brothers) sucked me in, then I stayed for the oh-so-stylish finger-snapping dominance fantasy. James Bond as played by Adam Levine?
Will I buy what they’re selling?: Probably not.
— Jon (@ccmxl)
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more