Introducing Ads We Didn’t Skip
Like them or not, pre-roll ads are here to stay. And despite all the big data that goes into tailoring them for you, most of them fall flat. Ads We Didn’t Skip will highlight just that — ads we kept watching long after the Skip button appeared.
Ad: 1 Million Intense by Paco Rabanne
Agency: Irene, France
Why: That beat (by the Chemical Brothers) sucked me in, then I stayed for the oh-so-stylish finger-snapping dominance fantasy. James Bond as played by Adam Levine?
Will I buy what they’re selling?: Probably not.
— Jon (@ccmxl)
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more