“Everybunny Dance Now” — Ads We Didn’t Skip
Unfortunately (and to our surprise), this video can’t be viewed outside of Canada. Sorry!
Ad: “Everybunny Dance Now,” TELUS
Why: Bunnies. But I hated myself for it. (Especially now, seeing that its title plays on such a low-hanging pun.)
Canadians know TELUS’s advertising well. It’s been doing spots with animals on white backgrounds for umpteen years. I’ve never liked nor understood the approach. What do animals have to do with a communications company? Its tag is “The future is friendly,” and, sure, bunnies and piggies and pandas and the whole menagerie at least look cute and friendly, but how do they relate to the future? Or TELUS’s products?
My admittedly literal biases aside, the long-standing campaign is distinct and has carved out a highly recognizable identity for TELUS. I’d guess that most Canadians would know a TELUS spot by its first 2 seconds. Those critters are worth their weight in gold.
However, with an agency review under way, the animal kingdom may soon all be shipped out to a really big farm where they’re all very happy. For now, these brand doctors have a mixed prognosis for their fate.
Will I buy what they’re selling?: Nope. My TELUS days are long gone. Those rabbits may have tricked me into watching an ad, but there isn’t a bunny cute or fluffy enough to make me a TELUS customer again.
– Lori (@lburwash)
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more