“El Abrazo Del Alma” — Ads We Didn’t Skip
Ad: “El Abrazo Del Alma,” Coca-Cola
Why: I was drawn in from the start, captivated by the story of an armless soccer player reunited with two pros. I love that it was about a simple hug that became such an iconic moment in sport. “The hug that taught us that football is played with the feet and the heart.” Boom!
The reunion felt a bit contrived with all the branding, but that’s why it was possible, so I guess we have to give that one to Coca-Cola. In my opinion, real stories always win. Those are the real guys, right, Coke?
For the record, I didn’t cry.
Will I buy what they’re selling?: Absolutely! We all know Coca-Cola is better than Pepsi, right? Besides, they had me at
— Sheldon (@sheldonpop)
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more