“El Abrazo Del Alma” — Ads We Didn’t Skip

Ad: “El Abrazo Del Alma,” Coca-Cola

Agency: DAVID

Why: I was drawn in from the start, captivated by the story of an armless soccer player reunited with two pros. I love that it was about a simple hug that became such an iconic moment in sport. “The hug that taught us that football is played with the feet and the heart.” Boom!

The reunion felt a bit contrived with all the branding, but that’s why it was possible, so I guess we have to give that one to Coca-Cola. In my opinion, real stories always win. Those are the real guys, right, Coke?

For the record, I didn’t cry.

Will I buy what they’re selling?: Absolutely! We all know Coca-Cola is better than Pepsi, right? Besides, they had me at

— Sheldon (@sheldonpop)

Latest posts

2021 Video specs cheat sheet for most used social media platforms

Information overload is a real thing. Luckily, we are here to help you..

Read More
September 23, 2021

How To Write An Eye-Catching Photographer Resume

Landing your next big photography job is no easy feat. It is important..

Read More
September 16, 2021


It’s now been over a year since the beginning of the COVID-19 pandemic,..

Read More
September 09, 2021

How to use your phone for filmmaking (5 tips)

Interested in filmmaking but don’t know where to start? Check out these..

Read More
August 31, 2021

How to shoot stock that sells (7 easy tips)

Following the COVID-19 pandemic, stock content has been highly..

Read More
August 24, 2021