“Divina: Every Colour Is Divine” — Ads We Didn’t Skip
Ad: “Divina: Every Colour Is Divine,” Kvadrat
Why: There’s nothing worse than a site that forces you to watch a video (with sound) before revealing any content or navigation. This one was intriguing enough that I didn’t immediately navigate away. Interesting product shots, pretty colors, cool music, guy with a chainsaw … wait, what?
Will I buy what they’re selling?: What exactly are they selling? Some sort of textile-based decorating philosophy? I had to follow three different external links to find a purchasable product — a range of complicated area rugs. Call for pricing.
However, watching the video did convince me that Kvadrat makes innovative textiles of exceptional quality, which I could never, ever afford.
— Pamela (@plynn)
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more