“Dance” — Ads We Didn’t Skip
Ad: “Dance” for Southern Comfort
Agency: Wieden + Kennedy New York
Why: Frankly, they had me at the ‘70s film look. I’m such a sucker for retro grading. Then they added a deadpan dude with amateurishly funky dance moves. Who could resist?
Though very little else happens — other than Senhor Amarelo leaving the frame and returning with a glass of SC on the rocks — the slow pace lets you savor the details, including the irresistible soundtrack (“Estrelar” by Marcos Valle).
Will I buy what they’re selling?: My last experience with Southern Comfort culminated with me passing out in the bathroom in a Sid Vicious costume, but that was ten years ago. This ad made me sit back and enjoy the awkwardly mesmerizing dance that is life, and introduced me to a lost gem of tropicalia. I feel kindly toward a brand that does that. In appreciation, I may revisit its beverage again. At the very least, I’ll watch the rest of the ads in the series.
Bonus points! Check the company’s hilariously on-brand responses in the comments.
— Jon (@ccmxl)
Find the perfect shot with more from shoot
Have you ever come across a shot you really liked, but it wasn’t exactly what you were looking for? We know the feeling, and we also know that you shouldn’t have to settle for something that isn’t exactly what you want. Finding that right style or angle is an important part of telling your story […] Read more
Finding the Right Color For Your Brand
Colors play an integral role in our lives. They persuade us to make choices and sometimes dictate our decisions. From choosing a shirt because it’s your favourite shade of blue to finding the color for your personal brand on social media. Nowadays, colors dictate our personal and professional lives so we’re here to help you […] Read more
Is Renting Camera Accessories Cheaper than Buying?
Beginner and freelance photographers or videographers often ask themselves if it’s better to rent camera accessories or purchase new equipment. With various options available, it can be tricky to decide, especially if you’re still trying to grasp how important each accessory is. Fortunately, there are camera equipment rentals out there that provide a robust selection […] Read more