How much does ”Nothing“ cost?

We love Notch Video’s “How Much Did That Video Cost?” series, so when they asked us to do one ourselves, we jumped at the chance.

Since we were hot off of creating the video for country music star Paul Brandt’s single “Nothing,” we figured it would be interesting to estimate what the video might have cost had it been shot custom. After all, we know that stock footage is a cost-effective option … we wanted to see just how much more cost-effective. Check out the guesstimated vs. actual costs of “Nothing.” 

The whole How Much Did That Video Cost series offers an interesting look at the costs that go into making ads and such. It’s worth checking out.

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