How much does ”Nothing“ cost?
We love Notch Video’s “How Much Did That Video Cost?” series, so when they asked us to do one ourselves, we jumped at the chance.
Since we were hot off of creating the video for country music star Paul Brandt’s single “Nothing,” we figured it would be interesting to estimate what the video might have cost had it been shot custom. After all, we know that stock footage is a cost-effective option … we wanted to see just how much more cost-effective. Check out the guesstimated vs. actual costs of “Nothing.”
The whole How Much Did That Video Cost series offers an interesting look at the costs that go into making ads and such. It’s worth checking out.
5 Tips for Naming your Photography or Film Business
Finding the perfect name for your photography or film business is no easy feat. It needs to be catchy enough that it is memorable and stands out from the crowd, but common enough that it can be easily understood. There is also branding to consider and ensuring your chosen name aligns with your overall image. […] Read more
Why Stock Content is Crucial in a Pandemic
Reflect, react, respond. That’s what companies have raced to do ever since the rise of the COVID-19 pandemic. According to the Interactive Bureau, 74% of media buyers, planners, and brands say that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. It is obvious that the messaging has changed, but […] Read more
The Origin of Alight Films
Alight Films is the culmination of two incredible artists, Mia and Chris, who have a passion for all things in the filmmaking and photography realm. Their footage and photo collections feature many dark, mysterious, and obscure tones which is rare to see in stock. We chatted with the two creatives to learn more about them […] Read more