How much does ”Nothing“ cost?
We love Notch Video’s “How Much Did That Video Cost?” series, so when they asked us to do one ourselves, we jumped at the chance.
Since we were hot off of creating the video for country music star Paul Brandt’s single “Nothing,” we figured it would be interesting to estimate what the video might have cost had it been shot custom. After all, we know that stock footage is a cost-effective option … we wanted to see just how much more cost-effective. Check out the guesstimated vs. actual costs of “Nothing.”
The whole How Much Did That Video Cost series offers an interesting look at the costs that go into making ads and such. It’s worth checking out.
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more