Behind the giraffe
What is stock footage, anyway?
Drew and I have worked in the stock-image world for a long time, so we tend to look at things as insiders. For this video the brief was to explain the concept of stock footage to a complete stranger. Something you could show your cousin Louise, or a random dude in the elevator.
First, I wrote a script, touching on the reasons people use stock: to save time, expense, and hassle. The script originally mentioned the difficulty of casting models and actors – dealing with tantrums, egos, and personalities. Though very real challenges, in the end we felt the giraffe-themed clips could do most of the heavy lifting. They’re exotic, beautiful, and expensive to capture. So we kept it simple and put the giraffes in a variety of simple contexts, followed by some other high-value clips.
Drew, the designer, made a storyboard (download the PDF), which exposed some things to simplify and shorten. Next: music. Luckily, we quickly found this perfectly uplifting track by Funny Death, licensable under Creative Commons. TIP: Finding your soundtrack first makes timing the edits much easier! The wireframe animations were created in Illustrator, then imported to After Effects, where type was added. Final sync and edit were done in Premiere.
– Jon (@ccmxl)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more