Behind the giraffe
What is stock footage, anyway?
Drew and I have worked in the stock-image world for a long time, so we tend to look at things as insiders. For this video the brief was to explain the concept of stock footage to a complete stranger. Something you could show your cousin Louise, or a random dude in the elevator.
First, I wrote a script, touching on the reasons people use stock: to save time, expense, and hassle. The script originally mentioned the difficulty of casting models and actors – dealing with tantrums, egos, and personalities. Though very real challenges, in the end we felt the giraffe-themed clips could do most of the heavy lifting. They’re exotic, beautiful, and expensive to capture. So we kept it simple and put the giraffes in a variety of simple contexts, followed by some other high-value clips.
Drew, the designer, made a storyboard (download the PDF), which exposed some things to simplify and shorten. Next: music. Luckily, we quickly found this perfectly uplifting track by Funny Death, licensable under Creative Commons. TIP: Finding your soundtrack first makes timing the edits much easier! The wireframe animations were created in Illustrator, then imported to After Effects, where type was added. Final sync and edit were done in Premiere.
– Jon (@ccmxl)
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more