2021 Video specs cheat sheet for most used social media platforms

Information overload is a real thing. Luckily, we are here to help you scan the endless pool of information surrounding video specs on social media. Here is all you need to know about the right Social Media Video Specs based on the platform.

Cheat sheet

	Facebook	Instagram	Tiktok	Youtube	Twitter
Recommended dimensions	1280 by 720p	1080 x 1080p	080 x 1920p	Various - check full list down below	1280 by 1024p
Aspect Ratio	16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)	16:9 1:1 4:5 9:16	9:16, 1:1, or 16:9.	16:9 and 4:3	1:2.39 – 2.39:1.
Maximum file size	4GB	4GB	500MB	128GB	512 MB (async) /15 MB (sync)
Video Formats	MP4, MOV, or GIF.	.MP4 or .MOV	.MP4 or .MOV	MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM	MOV and MP4
Maximun Length	241 minutes.	60 seconds	5–60 seconds (9–15 sec recommended)	12 hours long	140 seconds
Maximum frames	3o fps - 60 fps	30 fps		30 or 60 fps	40 fps

	Shared Post Video Landscape	Shared Post Video Portrait	360 Video	Stories
Recommended dimensions	1280 x 720p	720 x 1280p	Monoscopic: 5120 x 2560 max Stereoscopic: 5120 x 5120 max	1080 x 1920p
Aspect Ratio	16:9	9:16	Monoscopic: 2:1 Stereoscopic 1:1	1.91 to 9:16
Max File Size	4GB	4GB	10GB	4GB
File Type	.MP4, .MOV or GIF	.MP4, .MOV or GIF	MP4, .MOV or GIF	.MP4 or .MOV or GIF
Maximun Length	241 minutes	241 minutes	30 minutes	15 seconds
Max Frames	30 fps	30 fps	60 fps

Facebook Video Ads

	Feed Ad	Carousel Video	Collection Video (Mobile)	Instant Experience	Slideshow Video	Stories Ads
Dimensions	1080 x 1080p	1080 x 1080p	1080 x 1080p	720p x 720p	1280 x 720p	1080 x 1080p
Aspect Ratio	16:9 (landscape) or 1:1 (square)	1:1 (square)	1:1 (square)	9:16 portrait or pillarboxed	16:9 (landscape) , 4:5 (vertical), 1:1 (square)	1.91 to 9:16
Max File Size	4GB	4GB	4GB	4GB	4GB	4GB
Video Formats	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV
Max Length	241 minutes	241 minutes	241 minutes	241 minutes	15 seconds	2 minutes
Max Frames	30 fps	30 fps	30 fps	30 fps	30 fps

Instagram

	In Feed Landscape Video	In Feed Square Video	In Feed Vertical Video	Stories	Reels	IGTV
Resolution	1080 x 1080p	1080 x 1080p	1080 x 1080p	1080 x 1920p	1080 x 1920p	1080 x 1920p
Aspect Ratio	16:9	1:1	4:5	9:16	9:16	9:16
Max File Size	4GB	4GB	4GB	4GB	4GB	650MB (under 10 minutes) or 3.6 GB (up to 60 minutes)
Video Formats	MP4 or .MOV	MP4 or .MOV	MP4 or .MOV	MP4 or .MOV	MP4 or .MOV	MP4 or .MOV
Max Length	2 min	2 min	2 min	15 seconds	15 seconds 0r 30 seconds	15 minutes when uploaded from mobile (60 minutes on desktop)
Max Frames	60 fps	60 fps	60 fps	60 fps		60 fps

Instagram Ads

	In Feed Landscape Video	In Feed Square Video	In Feed Vertical Video	Stories	Carousel Video
Dimensions	1080 x 1080	1080 x 1080	1080 x 1080	1080 x 1920
Aspect Ratio	16:9	1:1	4:5	9:16	1:1
Max File Size	4GB	4GB	4GB	4GB	4GB
Video Formats	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV
Max Length	2 min	2 min	2 min	2 min	2 min
Max Frames	60 fps	60 fps	60 fps	60 fps	60 fps

Tiktok

	Feed post
Dimensions	1080x1920
Aspect Ratio	9:16:00
Max File Size	287.6MB
Video Formats	MP4 or .MOV
Max Length	5 seconds recorded in-app, 60 seconds in-app (4 sections of 15 seconds), or over 60 seconds when uploaded from desktop

Tiktok Ads

	Feed post
Dimensions	540x960, 640x64 or 960x540
Aspect Ratio	9:16, 1:1 or 16:9
Max File Size	500MB
Video Formats	.MP4, .MOV, .MPEG .3GP, .AVI
Max Length	5 seconds recorded in-app, 60 seconds in-app (4 sections of 15 seconds), or over 60 seconds when uploaded from desktop
More details	Video Ads Specifications

Youtube

	Dimensions
240p Video	426 x 240
360p Video	640 x 360
480p Video	854 x 480
720p Video	1280 x 720
1080p Video	920 x 1080
1440p Video	2560 x 1440
2160p Video	3840 x 2160

Aspect Ratio: 16:9 and 4:3
Max file size: 128GB or 12 hours (whichever is less)
Video Formats:.MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
Video Length:12 hours

Youtube Ads

	Skippable Non-Skippable Mid-roll Bumper	Display Ad
Dimensions	Various - check full list above	300 x 250 (larger view) or 300 x 60 (smaller view).
Aspect Ratio	16:9	16:9
Max File Size	128GB or 12 hours (whichever is less)	128GB or 12 hours (whichever is less)
Video Formats	.MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM	.MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
Max Length	Skippable: 6 minutes (skippable after 5 sec) Non-Skip: 15 or 20 sec Bumper: 6 sec
Max Frames	30 or 60 fps	30 or 60 fps

Skippable video ads: maximum length of 12 hours, skippable after 5 seconds
Unskippable video ads: max length of 15 or 20 seconds (depending on region)
Bumper video ads: maximum length of 6 seconds

Twitter

	Landscape Video	Square Video	Portrait Video	Stories	Carousel Video
Dimensions	1280x720p	720x720p	720x1280p	1080 x 1920
Aspect Ratio	16:9	1:1	16:9	9:16	1:1
Max File Size	512MB	512MB	512MB	512MB	512MB
Video Formats	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV
Max Length	140 seconds	140 seconds	140 seconds	140 seconds	140 seconds
Max Frames	30 or 60 fps	30 or 60 fps	30 or 60 fps	30 or 60 fps	30 or 60 fps

Twitter Ads

	Landscape Video	Square Video	Portrait Video	Stories	Carousel Video
Dimensions	1280x720	720x720	720x1280	1080 x 1920
Aspect Ratio	16:9	1:1	16:9	9:16	1:1
Max File Size	512MB	512MB	512MB	512MB	512MB
Video Formats	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV	.MP4 or .MOV
Max Length	140 seconds	140 seconds	140 seconds	140 seconds	140 seconds
Max Frames	30 or 60 fps	30 or 60 fps	30 or 60 fps	30 or 60 fps	30 or 60 fps

Suggestions for better video performance and user experience:
1. Utilize background music or sound.
2. Upload high-resolution videos. Avoid blurry or distorted frames.
3. Video should be accessible to multiple users not just your target demographic

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